"PEOPLE WHO EXPECT THE EXTRAORDINARY CHOOSE PHIATON"
Phiaton is redefining the listening experience for music lovers everywhere, creating a better way to enjoy total audio. Through innovation, continuous research and the ongoing development and refining of new technologies, Phiaton produces premium-class audio devices that blend superior, authentic sound reproduction with stylish looks and luxurious comfort. Every Phiaton product combines inventive technology and elegant design for the most natural soundstage, wearability and eye-catching appeal in audio gear today. Top quality materials and outstanding workmanship, based on decades of know-how, ensure durability as well as powerful sound dynamics. Built from a company deeply rooted within the audio industry, with a legacy that encompasses more than half a century of expertise, Phiaton represents a significant step forward in sound accuracy, clarity, ambient noise neutralizing and inspired design. Phiaton Corporation is part of Cresyn Co., Ltd., one of the most respected names in consumer electronics, and one of the world’s largest manufacturers of electronic products and components, currently operating six manufacturing facilities worldwide.
Cresyn was first launched in 1959 as Daehan Phonograph Needle Factory, a manufacturer of phonograph needles. The Cresyn philosophy, which focuses on innovation, quality and competitiveness through customer value creation, is firmly embedded in Phiaton. Whether headphones or earphones, those who appreciate extraordinary performance can hear, see and feel the qualities that distinguish Phiaton as the ultimate listening experience. The world is listening with Phiaton.
BRAND MISSION STATEMENT
To provide an unparalleled listening experience by continuously innovating and refining our superior sound quality, leading technology, and inspirational product aesthetics.
PHIATON: THE MEANING BEHIND OUR NAME
In ancient Greece, the letter ‘PHI’ symbolized the ‘golden ratio’, an elegant mathematical concept that has long fascinated great thinkers because it represents symmetry of form that is both structurally balanced and aesthetically pleasing to the senses. The golden ratio has inspired masterpiece works in the mathematics of Fibonacci, the architecture of Leonardo da Vinci, and the musical compositions of Debussy. The use of ‘PHI’ in Phiaton defines a pleasurable listening experience made possible by expertly designed audio technology. ‘TON’ is used in many contexts, but in Phiaton, it has a double meaning. Its inspiration comes both from the English word tone, referring to the character and quality of sound, and from the French use of ton to mean fashionable style. Once you’ve experienced Phiaton, you will prefer our brand for its phenomenal sound quality and design.
Phiaton’s logo conveys the company’s vision as an advanced global brand delivering clear, harmonious sound. The ten bands, five on each side, represent beautiful melody in perfect balance. The wing shape signifies Phiaton, taking flight worldwide.